Creative digital agency Mobext Philippines has been awarded the digital assignments for Tanduay Select and Tanduay Asian Rum. Mobext is the mobile-first, creative digital agency arm of the Havas Group, one of the largest marketing and advertising agencies in the world.
“Over the last few years, there has been a significant change in beer and spirits marketing because of the emergence of digital,“ relates Mobext Philippines co-founder and CEO Arthur Policarpio, “Digital has allowed brands to engage audiences like no other platform before it.”
“With Tanduay Select and Asian Rum, the challenge is to create campaigns that will strongly resonate with today’s young drinkers,” Policarpio added.
Tanduay is one of the best-selling rum brands in the world, the number one selling rum in the Philippines and has received numerous accolades from international organizations.