RiteMed, one of the country’s top unibranded pharmaceutical companies, has renewed its partnership with creative digital agency Mobext Philippines.
“We are excited that RiteMed has chosen us again to be their strategic, creative and media partner for digital, “ said Arthur Policarpio, Mobext Philippines co-founder and CEO.
“Ritemed is changing the digital game in its category. We have proven that even in a formerly non-digitally oriented category such as generic medicines, you can create great stories and digital content that people will engage with, watch millions of times, and share with friends.”
Under Mobext, the Facebook fans of RiteMed almost tripled in number: from 149,154 to 538,128.
From May 2016 to February 2017, website visits grew exponentially by 4,808% while page views increased by 1,022% during the same period.
The new RiteMed TVC, featuring veteran actress Susan Roces, garnered over 2.2 million views while user-generated content (UGCs) and other viral content reached over 8.5M unpaid views. Other video assets (Pagpupugay and Payo ni Dok video series) generated 6,255,630 total views in 2016.
Mobext Philippines is the mobile-first, creative digital agency arm of the Havas Group, one of the largest marketing and advertising agencies in the world.