St. Luke’s Medical Center (SLMC), one of the country’s most admired hospitals, has partnered with mobile-first creative digital agency Mobext Philippines following a three-way pitch to develop and expand its presence in various online platforms.

The agency will handle social media, content marketing, digital media planning and buying and will bring the client to the eCommerce playing field.

SLMC, comprised of St. Luke's-Global City and St. Luke's-Quezon City, was the first medical institution in the Philippines to be awarded a certificate for Excellence in Medical Tourism and Quality in International Patient Care. Only three other hospitals in the world have been given this distinction for medical tourism. They also recently got the appointment as Mayo Clinic's exclusive partner in the Philippines.

“Digital will change the way we look at the patient care and hospital industry. It will deliver new, valuable experiences for both doctors and patients,” said Arthur Policarpio, Mobext Philippines co-founder and CEO.

“We look forward to building a highly-respected institution like St. Luke’s in digital.”

Mobext is the mobile-first creative digital agency arm of the Havas Group, one of the largest marketing and advertising agencies in the world.