May 10, 2018
Digital Motherhood: That One Day a Year When Moms Matter Most
I have to say, on my first year in digital, I thought I was going to spiral. For someone who has been in traditional publishing for a couple of years, the pace, jargons, and all there is to learn about digital got me worked up. I had to unlearn my old ways to take in new ones. Kinda like when I became a mom. There were habits that I had to hang loose so I can tighten up a bit to make way for my...
April 17, 2018
When Comments Turn Into Complaints: Dealing With Consumers On Social
When was the last time you complained to a brand using Facebook or Twitter? Last month? A day? Several minutes ago? How did the brand respond? Were you satisfied with their answer? Could the brand have done betterin handling your complaint?
For many consumers today, social media has become the go-to platform to air a concern or grievance – a digital hotline if you will.According t...