July 11, 2018
Storytelling in Six Seconds or Less: Content Snacking in the Mobile Era
For those readers old enough to have practiced the brand marketing profession during early years of the 21st century, the flagship component of the marketing plan was the iconic 30-second television commercial. Did people really “love” the 30-second length of television ads? In reality, the 30-second length was driven not so much by best practice, nor by consumer preference, b...
July 06, 2018
15 Brands to Follow on Social Media for your Visual Content Inspiration
Content is king—this phrase coined by Bill Gates in his essay in 1996 has probably been heard a lot of times in the industry and true enough, it has been instilled in every content marketer’s mind. In this day and age when social media continues to evolve and is also becoming a very sa...
June 26, 2018
Is Your Digital Agency Worth What You're Paying Them?
It’s been years since digital has turned from just an activity you can do with spare marketing budget into an essential part of your business that can help drive a variety of solutions and results. But despite its importance, there are times when marketers balk at hiringdigital agencies: it’s either “too costly” or something that “