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Latest Articles

September 17, 2018
 

The Agency is Dead. Long Live the Agency!

I belong to an industry that is dying a slow, painful and agonizing death.     Yes, I am in the digital business - the hottest industry in the world right now.  Yes, I do have ownership of two currently strong digital agencies, with a combined workforce of close ...
September 11, 2018
 

The Rise of Digital and the Fall of OOH

Last September 7, I posted an image in Linked In of a billboard advertising itself to advertisers.      This was a picture I captured on my way to work.  For some reason, on that day, I caught myself attracted not to the huge billboards with colorful ads,...
August 16, 2018
 

The Right Mix: Finding the Social Media Platforms That Work For Your Brand

Almost half of the world’s population is already on social media, and there’s no indication that this trend will subside anytime soon. Back track a few years ago, when brands are questioning the viability of social media as an effective communication platform – ...
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