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July 11, 2018
 

Storytelling in Six Seconds or Less: Content Snacking in the Mobile Era

For those readers old enough to have practiced the brand marketing profession during early years of the 21st century, the flagship component of the marketing plan was the iconic 30-second television commercial.  Did people really “love” the 30-second length of te...
July 06, 2018
 

15 Brands to Follow on Social Media for your Visual Content Inspiration

Content is king—this phrase coined by Bill Gates in his essay in 1996 has probably been heard a lot of times in the industry and true enough, it has been instilled in every content marketer’s mind. In this day and age when social media continues to evolve and is also ...
June 26, 2018
 

Is Your Digital Agency Worth What You're Paying Them?

It’s been years since digital has turned from just an activity you can do with spare marketing budget into an essential part of your business that can help drive a variety of solutions and results. But despite its importance, there are times when marketers balk at hiringdig...
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