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May 10, 2018
 

Digital Motherhood: That One Day a Year When Moms Matter Most

I have to say, on my first year in digital, I thought I was going to spiral. For someone who has been in traditional publishing for a couple of years, the pace, jargons, and all there is to learn about digital got me worked up. I had to unlearn my old ways to take in new ones. Ki...
May 01, 2018
 

Conquering the Clutter: Impactful Storytelling through Digital Content

I can’t say that I’m a huge fan of advertisements. It may seem strange coming from someone who works in the industry, but it’s true. Oftentimes, I find that most get in the way of my experience, and do so without even providing me with something worth seeing. Wh...
April 17, 2018
 

When Comments Turn Into Complaints: Dealing With Consumers On Social

When was the last time you complained to a brand using Facebook or Twitter? Last month? A day? Several minutes ago? How did the brand respond? Were you satisfied with their answer? Could the brand have done betterin handling your complaint? For many consumers today, social media...
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