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October 24, 2018

How I Helped a Client Double Its Business through “Conversion Marketing”

At Mobext Philippines, we love to run small digital experiments. I emphasise to my digital team that the best way to become better digital marketers is to constantly test, experiment and iterate.  I also emphasise to them that we all need to be practitioners of ou...
September 25, 2018

Why In-House Marketing Agencies are a Bad Idea

On May 16, 2016, Pepsi launched to much fanfare the 4,000-square foot, state of the art content studio of its in-house agency unit “Creators’ Studio” right at the heart of New York.     The in-house marketing unit, initially launched in 2014, serv...
September 17, 2018

The Agency is Dead. Long Live the Agency!

I belong to an industry that is dying a slow, painful and agonizing death.     Yes, I am in the digital business - the hottest industry in the world right now.  Yes, I do have ownership of two currently strong digital agencies, with a combined workforce of close ...
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