Content is king—this phrase coined by Bill Gates in his essay in 1996 has probably been heard a lot of times in the industry and true enough, it has been instilled in every content marketer’s mind. In this day and age when social media continues to evolve and is also becoming a very saturated landscape, brands need to find a way to stand out.
One key, effective way to market your brand on social media is through visual messaging. Humans are visual beings and as you may already know, we process visuals faster and impacts us longer than any other form of communication. For brands and businesses, visuals accompanied with a strategic social media marketing strategy will win you a lot of views and engagement. So, with this, allow me to change the first phrase of this article to “Visuals are the true kings”, as they sit rightfully and comfortably on their throne.
As an Art Director, I’m often attacked by a creative block when I need to create a visual content for social media. So, whenever I find myself in the art limbo, I find inspiration through other brands that have great visual content.
That being said, I’ve come up with a list of pages to follow for your Inspiration in visual content creation:
The world’s best-selling cookie owns the visual content marketing game on social media. The cookie is so versatile, that they are able to do it so creatively and extensively. The ingenuity of the brand shows when they use a trending topic or event and incorporate their cookie into it—from pop culture, relevant and important occasions, like political events. This is what makes Oreo’s social media content fun and engaging.
Not only does Airbnb excel in highlighting some of the most amazing and extraordinary homes across the world, they also promote the human element in their posts. With their expansion from just lodgings and short-term rentals to letting their users book experiences, it is apparent that they’re pushing interesting story-telling on Instagram. The photography of homes and experiences are top-notch, you almost feel like you’re part of the experience. If you’re looking for compelling subjects and inspiration for landscapes, Airbnb is worth checking out.
Jennifer was teaching paddleboard yoga before it was even a thing. With her, you can explore Regent’s Canal while practicing yoga on your board in the floating garden of Paddington Basin. It’s not just a unique way to see the city or find your balance. It’s also a chance to hang out with Clyde, the city’s most famous paddleboarding dog, downward or otherwise. ??????? Click the link in our bio for more #AirbnbExperiences, plus lots of places to stay.
Who would’ve thought coffee would be an interesting subject in a photograph? Well, Starbucks has managed to curate creative visuals in their social media pages. They always find a creative way to market their ever so visually-appealing frappuccinos and teavanas, by making the most out of them through visuals. They make good use of the platform and explore different content formats, from animated illustrations, boomerangs and stop-motions. They truly make sure to present their drinks—not only for the sake of it, but to make them part of a bigger story.
There’s a plethora of ways to create stuff with this modelling dough and it is evident on their social media page. Playdoh’s content consists mostly of stop-motions showcasing creative and fun ways you can do with it—from animals, shapes and figures. We can’t deny putting these cute and adorable creations on our list.
From stunning portraits and extraordinary landscapes, to unique discoveries and cute animals—they have them all. Nat Geo is a great example of catching attention with photographs, which in return, urges viewers to read the story behind them. These brilliant photographs captured by professional photographers will surely make you stop and look.
Speaking of stunning images, this action camera company posts some of the most thrilling photographs taken. They outsource their content from amazing adventurers around the world and make videos out of it, making a compelling visual story. Some of the photos and videos are spine-chilling if you’re not used to seeing some adventure-driven imagery. They cover a lot of extreme sports-related content, but what I love are the stunning landscapes they feature.
This UK-based gin brand was relaunched recently, showcasing the classic gin while ‘injecting a fresh urban modernity’. Their social media posts are full of flat vector graphics with the deep red being their prominent hue, as it is the brand’s identity. They create amazing GIF executions with very bold graphics to elevate their product. They also make creative suggestions to make your regular gin quirky yet delightful.
8. Taco Bell
The level of production in this taco brand is top-notch. Not only does the taco itself look appealing on the feed, but their graphics are so electric and colorful; you’ll easily get captivated by them. Of course, it’s not going to be a food brand if there are no flat-lays of, well, food. But they do it with different styles, it’s almost like the whole feed changes every week, which it actually does. They curate their feed into a 3-picture grid, wherein the ‘theme’ changes after 3 photos. The style of the illustrations changes as well—from pop art, to minimalism, to comics, to modern and contemporary artworks. This page truly screams art to anyone who views it.
Another art page in this list is the Dollar Shave Club. Its feed contains mostly information, teaching the users to use their products in an entertaining way. They create mini illustrated stories to convey their messaging in a casual way, almost like a meme.
The way Spotify presents abundant amounts of data into eye-catching graphics is outstanding. Their use of typography is brilliant and really bold, it captures you instantly. Even their stylized covers of the artists and playlists are gorgeous enough for users to look at and make them listen to them more. They also create engaging content with, again, bold graphics, that rake in a lot of shares and reactions on social media.
This Swedish online art print company wins the IG theme game! Their brand identity is consistent throughout their feed, as they use a lot of blue, green and gray hues to make their identity apparent. The visuals stimulate calmness and create a sense of satisfaction, as they arrange their sets symmetrically. Follow them for your interior design inspirations.
Your calm mind is the ultimate weapon against your challenges, so relax ?? Find these and other new prints in the store right now! . . . Designs: ‘Disconnect’-poster 30x40 cm. | ‘Collect moments’-poster 30x40 cm. | ‘Past, present, future’-poster 30x40 cm. | ‘Mountains at sunrise’-poster 50x70 cm. | ‘Go offline’-poster 50x70 cm. | ‘Love your mother’-poster 50x50 cm. | ‘Abstract water’-poster 50x70 cm.
12. Palladium Boots
Like any other shoe brand you’ll see online, Palladium creates content to promote their boots, and the subjects of their photographs are mostly shoes. But there’s a really raw and authentic feel in the way they showcase their products on Instagram. The palette and composition of the photos are dazzling and stunning to look at.
You wouldn’t have thought an email marketing service brand would be a fun and engaging brand on social media. They are one of the masters of data visualization online.Furthermore, they creatively utilize their mascot, Freddie, through their social media posts. Their amazing team mixes striking colors, graphics and elements to demonstrate their services.
Headspace is a good example of a brand pushing inspirational content while being both amusing and uplifting. As a meditation and mindfulness brand, they make use of cute characters and pale hues to convey calmness and positivity. Their posts will surely give you a head start on your day.
I’m such a fan of flat and minimalist design when done right, and this Californian cannabis-infused chocolate bar does just that. With a wide array of flavors, the opportunity to create striking visuals truly works for the feed (the packaging is also beautiful). The use of geometrical shapes and eye-catching elements ultimately heightens the chocolate bar.