Mobext Philippines is the new digital agency for Pharex B-Complex, a vitamin supplement from Pharex Health Corporation.

Pharex, abbreviated from “pharmaceutical excellence”, is a subsidiary of Unilab’s RiteMed, a leading unibranded pharmaceutical company in the Philippines.

Under the arrangement, the agency will provide strategy, creative and media executions to push Pharex in digital.

“We are excited to expand our portfolio with the addition of Pharex B to our stable of healthcare clients. Mobext has been aggressively investing in building our capabilities in mobile-first digital healthcare solutions. Our recent wins, which include St. Luke’s Medical Center, as well as retention of our Ritemed account, reflects our success in building up our capability in this important industry vertical, “ said Mobext CEO Arthur Policarpio.

Mobext is the mobile-first, creative digital agency arm of the Havas Group, one of the largest marketing and advertising agencies in the world.