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April 17, 2018
 

When Comments Turn Into Complaints: Dealing With Consumers On Social

When was the last time you complained to a brand using Facebook or Twitter? Last month? A day? Several minutes ago? How did the brand respond? Were you satisfied with their answer? Could the brand have done betterin handling your complaint? For many consumers today, social media has become the go-t...
February 22, 2018
 

MESSAGING RELOADED: How the Unfolding Business Messaging Wars will Usher in the Era of One-to-One Marketing at Scale

In the past couple of months, several major developments have happened in the business-to-consumer (B2C) messaging space that promise to shake up the messaging industry in a major way. Facebook, WhatsApp and Apple have all made available to their business customers tools that will allow them to conn...
February 14, 2018
 

The Myth of the Social Command Center

Advertising in general has always been plagued by 'buzzwords', 'trends' and 'studies', more often than not propagated by advertisers and marketers trying to woo and wow potential clients. It's common for complicated sounding jargon to be thrown around a meeting room or an email: "Where's the big ide...
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