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September 11, 2018
 

The Rise of Digital and the Fall of OOH

Last September 7, I posted an image in Linked In of a billboard advertising itself to advertisers.      This was a picture I captured on my way to work.  For some reason, on that day, I caught myself attracted not to the huge billboards with colorful ads, but to the incredib...
August 16, 2018
 

The Right Mix: Finding the Social Media Platforms That Work For Your Brand

Almost half of the world’s population is already on social media, and there’s no indication that this trend will subside anytime soon. Back track a few years ago, when brands are questioning the viability of social media as an effective communication platform – and then compare it ...
August 13, 2018
 

The 7 Mobile Marketing Moments

A New Framework for Marketing in Today’s Mobile-First Era In the past, mobile marketing was largely seen as an extension of interruption-based broadcast marketing mediums such as television, radio and print.  You create a piece of advertising content, and you then interrupt people who co...
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